Marshall Manson, once a partner at Brunswick and then Chief Executive at Ogilvy PR UK, has taken up the mantle of Chair of Corporate Affairs at FleishmanHillard UK. His extensive experience in the field promises to bolster all corporate affairs initiatives and strategies under his care. Showing his adaptability and dynamism, this change is the latest high-note in Manson’s noteworthy career graph.
As part of FleishmanHillard’s move to incorporate digital trends into its public affairs and corporate communication services, Manson’s role becomes even more crucial. With vast experience in propelling corporate digital sectors, his practical skills will aid the firm in navigating the evolving business landscape in tune with the digital era. His appointment is thus a significant addition in this giant leap of strategic innovation at FleishmanHillard.
Manson’s partnership with Hugh Taggart, the UK Chief Executive of FleishmanHillard, is the talk of the town.
Manson’s strategic direction for FleishmanHillard UK
Taggart lauds Manson for possessing an in-depth understanding of digital domains and extraordinary advisory skills. The foundation for their prospective collaboration has already been set with Taggart’s appreciative words for Manson.
Believing a major shift in the PR market is imminent, Manson is of the view that FleishmanHillard, equipped with its innovative mindset and broad influence, will play a leadership role in this change. He trusts that FleishmanHillard’s creative energy and robust network will help the company adapt to this shift, anticipating a significant overhaul of conventional PR practices due to advancements in technology and changing consumer behavior.
Though FleishmanHillard has an established digital skillset, Manson maintains that the ultimate aim is effectiveness, his strategy entailing the goal of reaching expansive audiences and garnering significant results. The approach chimes well with the broader goal of achieving efficiency alongside embracing digital advancement, duly reflecting Manson’s comprehensive vision for FleishmanHillard’s future.
Recent recruitments at FleishmanHillard, bringing in Joyce Higgins and anticipated hire Nia Roberts, reflect firm’s emphasis on digital transformation in healthcare. Highlighting FleishmanHillard’s dedication to digital advancement in healthcare, these hiring decisions represent the fusion of healthcare proficiency with digital landscape insight which hints at radically new solutions in healthcare communication.