Content strategies are a great way to build trust with your audience and help to convince them to use your services or buy your products. The main issue is the time it takes to write content for your blog, social media, email marketing, and the list goes on. One of the best ways to be efficient with your time when creating content for all of your marketing channels is to take one piece of content, and then repurpose it. A good example of this could be making a video for your social media, and then transcribing it into a blog which can be sent out to your newsletter.
Use conversion rate optimization techniques.
If you have a website, that’s a great way to help people find you and to start generating leads, but how many people that visit your website turn into leads or sales? Conversion rate optimization is the process of analyzing your website, and finding out what users are doing and increasing the chances of them converting. Try installing heat mapping software to your website and see if they are clicking the buttons that you want them to. If they aren’t, you might want to look at the calls to action and design of your website to increase it.
Create merch to give out.
Merchandise is a great way to get your brand in front of new people, and one of the best places to do this is at events. Try to get merchandise that’s creative and useful, so that people will keep and hopefully use it. Avoid anything that’s made from single-use plastic, as this could generate a negative opinion of your business. Instead, focus on things like metal water bottles, power banks, and pens that people are likely to use.
This is a promotional option that many people miss as it can be challenging to measure how effective it is, but a banner in the right place could be an excellent investment. If you have a shop that’s down a side street, a high-quality banner or Custom Window Decals from a company alike could be the perfect way to direct people to you. This will last much longer than an advert in the paper and has more chance of being in the right place at the right time.
YouTube and video content
Video content has blown up in the last ten years, and you don’t want to miss out on the advantages of videos for promoting your business. There are two main types of video content to consider – short-form and long-form, and they are useful for different things on different mediums. Short-form video could be perfect on Instagram and can be used to give quick business updates and information about what’s happening in your shop. Long-form video is best on YouTube, and informational videos are a great way to show your knowledge and provide value to your customers.