Lady Gaga has taken Twitter and Facebook by storm, amassing the biggest social media following on the planet, now she’s taking her love of social media one step further, launching the “Little Monsters” social network, a website devoted solely to Lady Gaga fans.
With the voting functionality of Reddit and a Pinterest-based design Gaga could quickly define an entirely new segment for big stars looking to better engage their followers. Then again almost no other artist on the planet has the fan based currently being experienced by Lady gaga.
Located at LittleMonsters.com the website allows fans to created Gaga-related content, talk with other “Little Monsters” and then showcase their favorite fan created social shares.
The network was created with the help of developer Backplane, a startup created by Lady Gaga’s manager, Troy Carter and Backplane CEO Matt Michelsen alongside former Google designer Joey Primiani and former Palantir director of operations Alex Moore.
One of the sites biggest draws may be its multilingual chat feature which allows users across the world to communicate openly with one another.
Backplane is currently working with various other company’s including Nike, Major League Baseball and even TV producer and American Idol creator Simon Fuller.
With 26.8 million Twitter followers, 52.6 million Facebook fans and 2.8 million Google+ followers Lady Gaga might be on to something, then again vanity has gotten the best of even the brightest stars in the past. Then again Lady Gaga has almost as many followers across her three main social networks as Google+ has users, which should be a good sign for the success of LittleMonsters.com.
Will you be engaging with other Lady Gaga fans through the Little Monsters social network?