The LA Times published an interview with Ken Layne earlier this week.
Web Scout: Why on earth do you think Denton would sell Wonkette in the middle of a presidential race?
Ken: It’s a good time for the site to make a move, when everything’s about politics. But Gawker’s ad people just aren’t going to move to D.C. and sell political ads for one site when they’re selling 200-plus million impressions for gadgets and consumer things. So if we’re going to do well, we need ad people who understand political blogs and an agency that sells a ton of political advertising.
It’s well worth a read.