Wonkette was one of the blogs sold off by Nick Denton’s Gawker Media earlier this month. The new owner – Ken Layne, the managing editor of the site, and Henry Copeland, the owner of Blogads.
The LA Times published an interview with Ken Layne earlier this week.
Some highlights:
Web Scout: Why on earth do you think Denton would sell Wonkette in the middle of a presidential race?
Ken: It’s a good time for the site to make a move, when everything’s about politics. But Gawker’s ad people just aren’t going to move to D.C. and sell political ads for one site when they’re selling 200-plus million impressions for gadgets and consumer things. So if we’re going to do well, we need ad people who understand political blogs and an agency that sells a ton of political advertising.
It’s well worth a read.
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