The Boston Globe reports that indie bands are now using Youtube and other social media to promote their music while big labels falter…
“The record labels still don’t know how to use the Web as adroitly and adeptly as the young people who grew up with it, who are now in these bands,” says Phil Leigh, senior analyst at Inside Digital Media, a Tampa consulting firm. “I do think that the labels will continue to be the major force in the music industry, but they won’t be as dominant as they were in the past.”
Methods being used by indie bands include YouTube, Myspace, Livejournal, and other blogging systems.
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