The previous version of Hootsuite only offered access to a users main LinkedIn profile.
Using the new Hootsuite feature LinkedIn users can send company status updates and even start group discussions directly from inside the Hootsuite product.
According to Mashable:
For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and share professional expertise as well.
More features are expected in the future now that LinkedIn has named HootSuite as one of their four charter members for the company’s “Certified Developer Program” which is meant to help marketers, agencies and companies use LinkedIn more efficiently to connect with their targeted audiences.
Here’s a first look at the HootSuite dashboard integration with LinkedIn:
Will you be taking advantage of this new Hootsuite-LinkedIn option?