So Hitwise presented some data a few days ago on how Google Checkout was faring against PayPal given that they are both trying lure online shoppers this holiday season. It is claiming that Google’s marketshare rose 158%, while PayPal’s lead dropped in half. This interpretation is actually misleading, because Google’s Checkout numbers really went from negligible (almost zero) to a little more than negligible (a little more than zero). For example, when your market share goes from 0.001% to 0.002%, your numbers just went up by 100%, and, of course your competitor’s lead was just cut in half. The real information is in the absolute numbers, which is plainly visible in the graph, and it clearly shows that the lead from PayPal’s point of view, is still massive.
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