The former home of the famous advertising figure, George Lois, is now for sale. Known for his catchy slogans and innovative design, Lois’s previous residence is a testament to his life’s work.
Nestled in New York City’s West Village within the prestigious Butterfield House, this historic flat boasts contemporary design without compromising the unique artistry that characterizes Lois’s career.
The Butterfield House was constructed in 1962 and was one of the first Midcentury Modern constructions in the district. The beautiful building was the heart of George and Rosemary Lois’s life, gathering life and creativity until they passed away in 2022. The loss of the couple has deeply marked the community, but their residence continues to stand in testament of their enduring legacy.
The 3,000-square-feet residence, blending the spaciousness of a townhouse with the elegance of an apartment, was created by merging two properties on the third level.
George Lois’s artistic legacy in NYC home
It features four bedrooms, two balconic, a grand communal lounge, a studio, and a private library filled with premium fixtures and fittings.
Historical pieces of art and unique items characterize each room, from primitive masks and handmade kimonos to Renaissance-era tapestries and Byzantine mosaics. This collection of art and variety of styles echo the Lois’s shared passion for art, which flourished following their meeting at Pratt Institute.
Every part of the residence bears testament to George and Rosemary’s love story, woven into a tapestry of exquisite artifacts, each representing a chapter of their adventures together. Their art-filled journey continues to bring people together and cultivates a unique aesthetic language.
Today, the Lois residence offers valuable insights into their artistic preferences and character traits to the design community, showcasing a mix of vintage aesthetics and classic design elements. It serves as a timeless symbol of their artistic vision and acts as a source of inspiration.
In his autobiography, ‘Growing Up Underground,’ Steven Heller, the senior art director at The New York Times, praised the house for its architectural brilliance and modern aesthetic features. His deep-seated admiration and attachment to the house demonstrate how architecture transcends functional purpose and becomes an emotional landmark.
On sale today, the historical significance and stylish design of Lois’ residence continue to attract prospective homeowners who wish to own a piece of New York City history coupled with modern luxuries.