The Gallop Organisation has published the results of the latest online use survey and claim that “Blog Readership [has become] Bogged Down“.
The survey of 1,013 adults in the United States found that 9% of Internet users say they frequently read blogs, another 11% read them occasionally, 13% say they rarely read them, while 66% never read them.
One problem; other, more thorough surveys in the past have found that many more people read blogs but don’t realise they are reading a blog. It would be like asking 1,013 American’s whether they’ve even used an oxymoron in a sentence. Most people wouldn’t know what an Oxymoron is so they’d say No, even though the actual usage would be a lot higher. The only true way to measure blog readership is to physically observe usage as opposed to doing an old fashioned poll, that why you take the ignorance factor out of the equation.