Eulogy, a leading creative communications agency, has announced expansion plans with the formation of a new advertising department. This move is to extend the service range from traditional earned media to innovative advertising strategies.
The new department was established to provide integrated solutions across all communication channels, enhancing brand presence and engagement. Focusing heavily on data-driven insights, the department aims to curate personalized advertisement campaigns specific to each client’s needs.
In their arsenal, a myriad of advertising platforms: Television, video on-demand, audio advertising, paid social, print, and Out Of Home (OOH). Emphasizing an effective cross-media approach, the team will leverage digital and traditional mediums to maximize tasks from pay-per-click campaigns to strategic outdoor billboards.
The growth initiative will be overseen by the newly appointed head, Joss Freestone, a veteran in the industry from agencies such as Havas, Ogilvy, and AMV BBDO. Freestone’s focus will be on enhancing Eulogy’s social media offering. The dedicated team under him has been driving online engagement by working tirelessly across various platforms.
This expansion quite importantly bolsters Eulogy’s one-stop communications solution capabilities.
Eulogy’s growth: Addition of advertising department
It is expected to streamline operations and increase efficiency. As a result, customer satisfaction and loyalty will be boosted. Also, it increase the market reach by enabling Eulogy to cater to a wider clientele.
Filling other important roles alongside Freestone are Adam Bewley, the newly appointed head of social, and Rich Ware, the director of strategy for creative and communications. Jen Smith, formerly people manager, has been promoted to director of people and operations.
Eulogy CEO, Elisabeth Field has stated this new addition is a significant step towards strengthening the agency’s ‘through-the-line’ organizational structure. Eulogy currently ranks at 88th among the UK’s largest independent communication agencies. The new expansion is predicted to play a key role in Eulogy’s future brand and business growth.
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