Envato unveils new logo and auditory identity
Envato, known as a pioneering creative resources platform, has just launched its fresh logo and revamped auditory identity. These transformations aim to give Envato a distinctive edge in the competitive digital marketplace. The heart of this rebranding is to fully embrace and reflect Envato’s innovative nature and its dedication towards nurturing creativity.
This visual and auditory makeover comes after Envato’s acquisition by Shutterstock and signals its ongoing commitment to empowering global creatives. A central part of this ambition is to not only rejuvenate existing services, but to create new ties with creatives worldwide. With Shutterstock’s support, Envato is set to provide more robust resources to cater to every creative aspiration.
The logo represents a profound shift, not only in aesthetics, but also in the brand’s essence. Its vivid colors and sleek lines stand as testament to Envato’s commitment to remaining up to date with market trends and ensuring an enjoyable user experience.
Envato’s revamped logo and auditory identity
Recognizing the pivotal role of a great user experience, the changes aim to simplify navigation and boost accessibility.
As part of the revamp, the “Creative Spark” symbol, the “Creative Continuum”, and the “Inventive Inflection”, among other elements, have been incorporated into the design. These symbolic touches highlight the company’s ethos of nurturing creativity, the flow of ideas, and an innovative approach. They reaffirm Envato’s commitment to cultivating an environment of shared creativity and transformative influence.
The design also honors Envato’s luminescent green color, adding additional colors called Jalapeno, Soft Serve, and Dark Bubble Gum. Notable contributions have been made by designer Milos Mitrovic and composer K. Sparks, whose distinctive auditory production has enhanced the overall appeal of the design.
Envato’s CMO, Noelle Kim, stressed how this relaunch aims to invigorate the company’s growth journey. Emphasizing their commitment to evolving with the tech and design industry, Noelle hinted at an upcoming rollout of new features designed to streamline services and boost user accessibility. In line with their commitment to diversity and inclusivity, Envato aims to continually expand creative possibilities by offering tools that enhance creativity and immersion in the process.
