Recall that a few months back, we wrote about Bloggy Network selling its blog directories. Splashpress Media was fortunate enough to have been handed over care of the EatonWeb Portal after a private bid for the site. EatonWeb is the oldest directory of blogs on the Web, and we are proud to announce its re-launch.
Over at Performancing, Ryan Caldwell describes some innovative touches that were added to EatonWeb in its re-design, and why EatonWeb is “a blog directory that matters.”
In our view, a blog’s strength is not its only virtue. We also set out to measure a blog’s dynamic momentum over time. Healthy blogs should either maintain or grow their measured strength over time.
The cool thing about EatonWeb is that it organizes blog categories by strength and momentum. This is great information to have on several levels. For one, it provides blog owners with weekly feedback on their blog’s progress, and allows a blog owner to set concrete goals. Additionally, it gives blog buyers, sellers and advertisers detailed information to help evaluate the overall value of a blog.
By separating out strength and momentum, EatonWeb also provides the “little guy” a chance to stand out in the Momentum section of the directory. Whereas it might be difficult to compete on the level of pure strength, the little guy has more room for growth.
The point is that growth is as important an indicator and metric as strength is. So even if your blog doesn’t have millions of readers yet, your blog’s growth can still be substantial as your traffic, pagerank and other indicators improve through time. The small guy actually has a better chance at growth compared to the big guys whose growth may have already reached a peak/plateu.
Ryan also posts updates over at the EW Blog where he talks a bit about EatonWeb’s strength metric, and why EatonWeb matters not only for bloggers, but also for readers and potential buyers and advertisers.
And that’s just the start, as EatonWeb promises to constantly improve and introduce new services to bloggers.