Dreamday PR agency is changing the game for small lifestyle businesses with its second annual Holiday PR Accelerator Program. Known for its unique collaborations with brands, this program aims to optimize media exposure and brand awareness during the yuletide season. Media engagement workshops, trend forecasting, content creation, and media placement are all included in the package to enhance brand visibility.
But what’s more, the program focuses on effective use of social media platforms for maximizing customer engagement. Participating businesses are coached towards executing successful holiday campaigns and achieving lasting connections with their target audience. Through the Holiday PR Accelerator Program, Dreamday seeks to help these businesses capitalize fully on the holiday season, which is a critical time for revenue generation.
Applications for the program open from September to December 2024. This timing coincides with the launch of holiday gift guides and seasonal editorials for maximum media exposure. A rigorous screening then follows from January to March 2025 to identify the most promising applicants based on creativity, innovation, and market trend compatibility.
Boosting seasonal visibility for small businesses
The selected brands will be notified in April 2025 and incorporated into the program.
One of Dreamday’s major success stories from the previous program was BIPOC-owned brand Hella Awkward which garnered over 50 media features from outlets like Buzzfeed, Cosmopolitan, Well+Good, and Forbes. Co-founder Brittane Rowe commended Dreamday for their role in refining her brand’s core message. In her words, Dreamday’s creative and intuitive approach was a cornerstone in expanding their market reach and enhancing their brand identity. Such success is expected of this new edition as well.
U.S. e-commerce brands in sectors like food & beverage, beauty, home, lifestyle, wellness, or fashion are the main targets for the Holiday Accelerator Program. Besides having a specific annual income, these brands are expected to provide product samples to media companies, and have data-driven strategies to increase market share. The end goal is for these brands to gain exclusive access to resources and industry mentorship, and to propel their business growth with the guidance of seasoned professionals.
Wrapping up, Dreamday’s Chief of Staff, Lauren Spoto Sprung, expressed satisfaction with the far-reaching impact their PR campaigns have had in enhancing client visibility, web traffic, and revenue, and confirmed Dreamday’s dedication towards assisting purpose-driven brands. Above all, she expressed optimism for more growth and success in the near future.
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