The terms dogging (sex in public places) and happy slapping (teenagers assulting people whilst filming it) are better known than blogging amongst English taxi drivers, publicans and hairdresses, a new survey has found.
According to Reuters, the survey found that only 28% of participants had heard of blogging, compared to 56% for happy slapping.
In perhaps a slightly alarmist tone, Sarah Carter from DDB London told Reuters:
“Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean…It’s a real wake-up call.”