Dear Bloggers: Media Discover Promotional Potential of Blogosphere

The always excellent Mark Glaser from OJR looks at media companies working with the Blogosphere
OJR> Could we be entering a belated Age of Enlightenment when it comes to the way media companies treat independent bloggers? After years of deep-linking legal debates and arguments about whether bloggers are journalists, some mainstream media outlets are starting to realize a link from a prominent blogger can bring traffic and buzz. read more>