Danny Bass joins Mutinex, targets growth in APAC and US markets
Danny Bass, former chief of Dentsu Media and IPG Mediabrands, has joined Mutinex as their first Chief Revenue Officer.
Respected in the media sector, Bass will work on revenue growth strategies for both the APAC and US markets. His goals include enhancing current business and fostering opportunities in new territories.
Mutinex is evolving beyond standard Market Mix Modelling (MMM) practices. A significant announcement expected soon should present a shift in their approach towards marketing investment.
Vice President at Mutinex, Henry Innis, is optimistic that this novel approach could rake in a ten-fold increase in marketing investment.
With this move, Bass and Innis intend to make Mutinex a credible name in the MMM industry.
Bass’s strategic direction for Mutinex growth
They aim to model their approach after industry giants like IBM, setting a high standard of reliable performance.
Bass’s strategic plan is to strengthen trust among Chief Marketing Officers (CMOs) and executives. With the right backing, CMOs can confidently ask for larger budgets while providing assurance of a significant ROI.
The team driving Mutinex includes veteran executives like John Sintras, previously at IPG-owned Huge, and Henry Innis, Global CEO and Co-founder of Mutinex. Tasked with driving international and functional growth, they plan to implement innovative revenue-generation strategies.
Bass acknowledges the mounting challenges faced by modern marketers and emphasizes the importance of smart business investment.
He views Mutinex as a viable solution and believes their departure from traditional MMM could bring a significant transformation in the industry.
