CEOs find blogs useful: study

A study conducted by PRWeek and Burson-Marsteller has found that 59 percent of CEOs find blogs useful for internal communications, while 47 percent see them as tools for communication with external audiences.

News.com reports that only 7 percent of CEO’s are actually blogging while many others say they are unlikely to start a blog themselves. About 18 percent of these CEOs say they plan to host a company blog over the next two years.

(via Steve Rubel)