If you’ve been blogging for a while, chances are you have plenty of old blog posts gathering dusts in the corners of your site. Blogging standards change daily, which means that some of your most popular past posts might not be getting you as much exposure as they could.
Fortunately, there are some simple tips you can do to revive those old blog posts from the dead. Business2Community recommends doing these easy blog updating tasks instead of trying start from scratch.
First, you need to figure out which posts are worth your time updating. Take a look at which posts are the highest performing. Some might even still be generating traffic and visitors, so you want to make sure you are giving them accurate information. You can use Google Analytics or your content management system to see how things are performing.
While you are updating your text, don’t overlook your images. The biggest trouble with old posts is the image size. As your blog updates, the image format may of changed. Blogging experts also recommend replacing low-quality images for more attractive photos.
Sometimes as content gets older, the links that are included might no longer exist, causing your audience to be redirected to 404 pages. While this might see like a daunting task, there are plenty of plugins that can help you check for error pages.
As you update content, Business2Community writes that you should make sure you add an updated on note for transparency. You want your readers to know that this is not the original copy.
As you change things, make sure you don’t alter the URL. If you do change the title, make sure you don’t touch the URL!
These simple maintenance changes can help breathe new life into your blog and attract new readers without creating completely new content.