Brandtech, a frontrunner in digital marketing and AI, has welcomed Rachel Barnes as its latest director of communications. In her new role, Barnes, a former marketing trailblazer at Wolff Olins and a key player in the M&C Saatchi network, will steer the promotional efforts of this AI pioneer.
Barnes will oversee initiatives to bolster Brandtech’s image and its AI-powered promotional tools. Brandtech shook the AI sector with its launch of Pencil, an AI promotional tool in 2018. This move reflected the company’s unwavering commitment to unprecedented tech solutions in marketing.
Additionally, Barnes is tasked with building alliances and nurturing constructive dialogue with leading industry stakeholders. Her role will further reinforce Brandtech’s standing in the AI domain, as it consistently transforms the marketing landscape with its innovative solutions.
She will team up with Louise Jack, the group communication head at Brandtech.
Barnes to enhance Brandtech’s AI marketing
Their shared mission is to generate discussions revolving around the prospects and ramifications of AI technologies. With the knowledge of Brandtech leaders, they aim to highlight the growth trends of AI and make it approachable to a wide variety of audiences.
Brandtech serves high-profile clients like Unilever, Bayer, and Hotel Chocolat, all of whom benefit from Brandtech’s AI-driven marketing approaches. Barnes firmly believes in the transformative potential of AI in marketing, with Brandtech leading the way, prepared for this industry revolution.
Illustrating this, more than 5,000 enterprises have engaged with Brandtech’s AI promotional tool since 2018. The appointment of Barnes underlines the company’s intention to spotlight these accomplishments more noticeably.
In the light of these advancements, Barnes will be crucial in elaborating Brandtech’s marketing strategy, ushering in more acknowledgment of these achievements. With Barnes’ vast PR experience on board, Brandtech aims for increased global prominence.
Founded by David Jones, the ex-global CEO of Havas Group, in 2015 as You & Mr Jones, the company rebranded to become Brandtech in 2022. Serving industry giants such as Google, TikTok, Paypal, and Microsoft, Brandtech continues to pave the way in the AI marketing space with its innovative approach.
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