Well known PR blogger Steve Rubel has called out another well known PR blogger and writer for WebProNews and AllBusiness Jeremy Pepper over Pepper’s use of trackback spam in an attempt to drive additional traffic to his blog.
“Jeremy Pepper trackbacked me today, but I am not letting his trackback go live on my blog. A trackback is a continuation of a dialogue, not a traffic-building gimmick. In Jeremy’s case, he was trackbacking one of my posts from today by updating one that he wrote five months ago…this tactic is bordering on trackback spam.”
I’m with Rubel on this one but I differ on one point: its not bordering on being trackback spam because IT IS TRACKBACK SPAM. Whether Pepper’s intentions were to drive traffic to his blog or to improve his Google juice is not clear but either way when your sending a trackback to a site you should be referencing that post today. If your looking to add to the conversation write a comment, don’t trackback a 5 month old post.