Football season might be under way, but there’s still plenty of baseball to be played. Hence the $65 million Major League Baseball ad campaign, “There’s only one October.”
You might have thought that your favorite major leaguer does nothing but spend hours at the batting cage. But there are several professional athletes who are working out a new muscle group, mainly, their fingertips.
New television ads will feature Torii Hunter, Mark Teixeira, Evan Longoria, Carlos Pena, Jermaine Dye, A.J. Pierzynski, Kosuke Fukudome and Aramis Ramirez. You’ll get an up-close look of each player blogging, all in an effort to build up hype for the upcoming playoffs.
Expect Jeff Foxworthy, Randy Jackson, Stewie from Family Guy and several other FOX personalities to make an appearance as well.
According to MLB, many players are “computer savvy and either participate in or are blog readers.”
Glad to see it’s not just for geeks anymore.
Next up: Carpal Tunnel putting the pros on the DL? Doubtful.
Boston’s Curt Schilling is pretty media savvy. Not only has he been running his own blog for a year but he’s had his own forums going for a lot longer. He also participates in a World of Warcraft-themed podcast called “The Instance”.
http://38pitches.com