Assembly chosen as Al-Futtaim Automotive’s digital agency
Assembly, a global media agency, has been selected as the Agency of Record for Al-Futtaim Automotive. They will be responsible for SEO, Web Analytics, and UX/UI, aiming to strengthen Al-Futtaim’s online presence as well as it’s overall growth.
As part of the Al-Futtaim Group, Al-Futtaim Automotive is acclaimed for its extensive array of automotive brands and services throughout the UAE. They are dedicated to offering superior customer service, as well as a range of new and pre-owned vehicles from reputable international brands. Al-Futtaim Automotive also boasts qualified mechanics and state-of-the-art repair services.
Faisal Dean, CEO of Assembly, is positively excited about the partnership. His belief is that Assembly, with its proficiency in data, technology, and personnel, can greatly contribute to Al-Futtaim Automotive’s expansion.
Assembly aids Al-Futtaim Automotive’s digital growth
He sees Assembly’s resources as valuable assets in accelerating their partner’s growth.
Assembly has proposed a strategy to facilitate a smooth transition that includes audits of the Al-Futtaim Automotive website and SEO improvements. The strategy also includes updates to the website’s content management system and constant performance monitoring. A specific focus will be placed on mobile optimization given the rise of mobile browsing.
Assembly, despite overseeing 22 brands, has initiated a collaborative approach for easier transition and immediate start of key tasks. This approach has efficiently reduced downtime and enhanced productivity across all departments.
Al-Futtaim Automotive’s Director of Customer Centricity, Katib Belkhodja, recognises Assembly’s in-depth knowledge of SEO, data, and analytics. Belkhodja anticipates that leveraging Assembly’s specialist capabilities will lead to improved customer communication, engagement, and business expansion.
This new partnership underscores Al-Futtaim Automotive’s commitment to integrating advanced technologies for optimal customer interactions and business growth. The agreement takes effect immediately.
