When you have been blogging for so long, you’ll realize that, at some point, you lose your way or get sidetracked by other tasks not related to your initial goal. Eventually, you’ll find yourself looking for tips from on how you can achieve better results from blogging.
These things happen to long-term bloggers and even to those new to the industry. But what can you do to address this issue?
As they say, you can’t achieve something different if all you’re doing is the same. With blogging, if you want a better change, your strategy must change too.
We’ve listed some things that you must focus on to finally reach new heights with your blog.
Do you blog about something that everyone will like? Having a blog about everything won’t do you much favor. It’s better to focus on a niche or subject to get targeted traffic.
And then, aim to convert those traffic into your avid readers.
Collecting Visitor’s Email
Having a substantial following is how you can achieve your blog goals. One of the ways to get new followers aboard is to add a pop-up box that captures emails. Just integrate services likes Sumo or OptinMonster your site, and you’ll be good to go.
Not having this on your blog is like leaving on the table traffic that might convert into sales. For several years, email marketing has been one of the greatest techniques that a business does to strengthen relationships with old subscribers and cultivate relationships with the new ones.
The moment you decide to do email marketing, it’s good that the list is already ready for you. That is if you collect your visitors’ email addresses from the start.
With great content, comes a significant increase in your blog’s growth. When creating your content, remember that people want to listen to you because they get something in return – value.
If you fully understand who your audience is, writing your content will flow naturally.
Additionally, a blog with a proper focus on a subject can help you in SEO. Its ability to provide solutions to a problem through its hyper-targeted content makes a blog a top go-to online resource for its audience.
Getting on Social Media
Not only is social media a great tool to increase engagement, but it can also be used to widen your reach. It can connect you to a global audience who may be interested in the topics in your blog.
Being on social media helps build your digital presence, and aside from that, you can also utilize paid advertisements even to increase the possibility of your target audience to come and visit your blog.
Let’s put it this way – a blog is an online community where people are interested in all the topics written. When you look at your metrics and find that people do read your blog, it can be good news. However, does your audience interact with you? If the answer is no, then you are missing a great opportunity.
Respond to everyone. Try to connect with them through different channels; you blog comments section, emails, and social media. Some readers like to express themselves on various platforms, and it’s a chance for you to build better relationships with them.
You’ve heard of the term ‘first impressions lasts.’ In blogging, your blog’s design is crucial in determining how a visitor perceives you and your business. In choosing your design, use professional themes that are mobile-friendly, fast, and functional.
Also, your website’s speed should be a top priority. Every second that it makes your visitors wait is critical. You only have a fraction of their time to convince them to stay on your blog.
Wrapping it up
Despite the rise of other platforms, blogging is still a big deal. But still, any blogger would hit a plateau where no improvements are happening anymore. And it’s understandable that the need for you to excel is keeping you awake at night.
The good thing is if you are eager to improve your blog and you follow the right combination of strategies and techniques and focus on what should be focused on, then you’re ready to go.
We’ve listed the things you need to put more of your efforts on, however, do not forget about the basic things such as your contact and page.
Seeing your analytics spike up can be a better motivation that can sweep you off of that plateau.