Recent research conducted by Yahoo! and Ipsos reveal that 31% of all net users use RSS but only 4% actually realise they are using it (report here (pdf)), and 12% are roughly aware of what RSS is.
Slashdot has some interesting comments, and Robert Scoble goes off on a rant about 1978, Unix and some other rubbish whilst totally misunderstanding the figures: it’s not that people don’t use or like RSS, its still not being marketed properly because they still don’t know what it is!
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