Yahoo Inc. entered into a multi-year partnership with media conglomerate and Google’s tormentor Viacom Inc. to provide exclusive sponsored search and contextual ads to all high-profile web sites owned by Viacom.
Under the deal, Yahoo will cover Viacom’s 33 broadband sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. The deal can potentially expand to more than 140 additional Viacom web sites worldwide.
The deal shuts Google in Viacom’s radar and is seen as Yahoo’s latest effort to stay ahead of its arch-rival in online-search competition.
