Nearly half of Americans creating own entertainment content, including blogs

The number of Americans creating their own online content to share with others is increasing, according to new survey figures.

Around 45% of those surveyed said that they regularly worked on their own web sites, blogs, photo albums, and music online, to share with everyone from family and friends, to peers, to total strangers.

Deloitte’s 2008 State of the Media Democracy marks a twelve point escalation from their Spring 2007 survey, and strongly suggests that such online activities are increasingly popular among more than just a niche of tech-savvy individuals.

“Mass digitization has created unheralded choice and desire for American consumers,” said Ed Moran, director of product innovation for Deloitte’s Technology, Media and Telecommunications group. “Now, more than ever, consumers have the independence to enjoy what they want, when they want it, and where they want it — but increasingly, they are also choosing to create content themselves, or re-working other people’s content.”

36% of respondents also viewed their mobile phone as an entertainment device, with it playing an increasingly important role not just in basic communications but also for photos, music, and games.

See Also

The continued move to mobile is likely to affect how and where blogs and other online media are both created and consumed.

The online survey was commissioned by Deloitte and conducted by Harrison Group, an independent research company, between October 25 and October 31, 2007. The survey polled 2,081 consumers between the ages of 13 and 75.

Picture of Andy Merrett

Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

People who wave at cars that stop to let them pass usually display these 7 unique strengths

People who wave at cars that stop to let them pass usually display these 7 unique strengths

Global English Editing

If you want to feel attractive without changing how you look, focus on these 7 behaviors

If you want to feel attractive without changing how you look, focus on these 7 behaviors

Global English Editing

Women who genuinely enjoy their own company usually display these 7 unique traits, says psychology

Women who genuinely enjoy their own company usually display these 7 unique traits, says psychology

Global English Editing

Men who get annoyed when someone else adjusts the thermostat usually display these 7 qualities

Men who get annoyed when someone else adjusts the thermostat usually display these 7 qualities

Global English Editing

If you instinctively stay calm when others panic, psychology suggests you’ve developed these 8 internal traits as a child

If you instinctively stay calm when others panic, psychology suggests you’ve developed these 8 internal traits as a child

Global English Editing

People who keep their phone on vibrate mode usually display these 7 behaviors, says a psychologist

People who keep their phone on vibrate mode usually display these 7 behaviors, says a psychologist

Global English Editing