The voice of the online publisher has grown over the years to be well respected for disseminating information as well as a tool for launching businesses and opening doors for ordinary people to making a decent living and achieve their dreams online. Marketing today is not quite as simple as it was in past years and with over 300 Million blogs in existence the competition is quite fierce.
However, one thing I have noticed is that not many bloggers are extraordinary in their efforts to making their blog a success. Lots of mediocrity and sub par performances are abundant as most don’t truly respect the art and are just not hungry enough to seek to be better day-in day-out. Being better requires hard work, more so than you’d put into your 9-5 job.
There will never be a perfect marketer but we can work to achieve the best of the best by continuously reading, tweaking, studying, designing and learning to ensure that we stand out in the crowd.
Here are 21 excellent resources that will help you to get started on the right track if you’re new to publishing and marketing as well as links for the seasoned blogger who needs to tip the scale.
Books That Empower & Change Perspectives
Crush It! Why Now Is The Time To Cash In On Your Passion & Jab, Jab, Jab, Right Hook by Gary Vaynerchuk – Through his own success, Gary highlights useful, native and unique methods for making the most out of social media to grow your business online through the power of passion and a deep understanding of user psychology.
31 Days To Build A Better Blog Workbook – Darren Rowse provides a daily “things to do” course that instructs you on what to do to get your blog off the ground and begin driving traffic. Learning by doing is the most powerful way to establish new success habits.
Purple Cow – Transform Your Business By Being Remarkable – The thoughts and strategies of a marketing mastermind, Seth Godin. In this book, he provides practical and effective marketing techniques that apply easily to every online business venture.
Design & Coding
WP101 – Interactive video tutorials on how to truly make your WordPress site more than just a blog but extraordinary in design and content.
Lynda.com – This site has a plethora of unique, easy to follow video tutorials to help you master blogging, WordPress and anything digital.
WordPress Codex – From the developers of WordPress themselves, here you will find detailed explanations of every element within the WordPress CMS.
Within these sites you will find some of the best WordPress themes on the web.
Awesome Sites You Should Follow & Use
Content Strategist by Contently – Possible the best site to learn about content marketing and how to embark on your own online marketing campaigns. The site is current and the team is forward thinking. Definitely alot to learn here.
Problogger.net – One of the best blogs you could ever read which gives practical advise from it’s founder, Darren Rowse, as well as the greatest minds on the net.
WP Beginner – This site has amazing tutorials for tweaking and customizing your WordPress blog.
Quicksprout University – The best place to start learning about SEO and keeping up with Google’s algorithm updates.
KISSmetrics Blog – Another marketing and analytical powerhouse
Other Online Resources
Codecademy – Although you may not be developer, knowing the basics of coding for the web will save you a lot of time and money. This site is perfect for the new and intermediate webmaster. Their real-time tutorials will help you get the hang of coding in mere weeks.
Google’s SEO Starter Guide – Forget about what so-called SEO experts have to say. Find all the information on SEO you will ever need from the creators of the biggest search engine.
Google’s 20 Things I Learned About Browsers & The Web – To be an effective publisher, it’s very important to know the basics of the web, browsers and how it is presented to users.
WP Engine – WP Engine is one of the best web hosts I have used since I first started building websites. My sites have never been down with them, they provide excellent support and sites load much faster than most other hosts I’ve tried in the past. I recommend you give them a try.
Hello Bar – Hello Bar is a delightfully simple tool that allows you to insert a call-to-action button within a horizontal bar at the top of your site. You create your bar and CTA around one of three goals: drive traffic, collect emails or point visitors to your social media channels. And it’s free!
ListBuilder – ListBuilder is a free way to collect the email addresses of your site visitors. It was created by Noah Kagen’s company AppSumo (Noah was the first marketing director at Mint and runs an excellent marketing blog).
Conclusion & Discussion
Whether you’ve been publishing for years or a newbie, the resources above will present something new and will help to grow or ignite a passion for blogging; and open your eyes to effective ideas over-looked by the masses.
Do you have or know of an awesome resource not mentioned above? Please share it with us in the comments section below. We would love to hear from you.