There are many ways on how to write the best email newsletter ever. Having a newsletter is essential for any blogger. It could be used to update readers about the latest content. It could also be used to promote contests and giveaways that readers can join. It is one of the great ways to drive in traffic into your blog.
Newsletters are among the best marketing strategies any blog can have. Marketing via email newsletters are significantly more effective than social media marketing in the past. Although things may be different now, email newsletters are still effective in keeping your readers updated about your blog.
Keeping a newsletter has multiple benefits, if it is written well. Here are some tips on how to write the best email newsletter:
1. Don’t make it ‘Spammy’
Keeping your readers up-to-date with the latest post or content is essential to drive traffic into your blog. However, make sure to remind them only every so often. Usually, a few blog posts are needed daily for any blog. Readers don’t want to get notifications multiple times, everyday. This will definitely mark your blog as a spam.
To deal with this, choose a ‘highlight’ topic or theme every week that tackles the themes of your new posts. Then update your readers that this is your theme for the week. At least, avid readers will get excited about new posts each time and won’t find the email newsletter annoying.
2. Keep the designs engaging
Keeping a general theme or design is good but it would be fun to change it up once in a while. Maybe changing up the color palette or font can create a drastic and upbeat change to an overused newsletter template.
Old school newlsetters are tough to beat also. However, there are new trends of interactive email newsletters now. There are free interactive newsletter templates available online. Keep your designs engaging and fun to read, it could be a refreshing break from typical newsletters we receive from school, work, or the bank.
3. Don’t forget your call to action buttons
The main point of an email newsletter is to drive traffic towards a blog or a website. If you forget your call to action buttons, the purpose of an email newsletter is defeated entirely. Make sure that the readers know what to do after they read the newsletter, and make sure it will drive them to your blog or website.
4. Keep information concise and easy to read
Newsletters are some of the first or last things anyone opens whenever they log on to their emails. And we know why people open their emails – to work. Newsletters are there for short mental breaks we take during work. If newsletters are long and would take too much time to read, many people might actually not bother to check it out at all.
Maybe the use of infographics are a great way to reduce the wordiness of a newsletter. Keep important information in bullet form, a chart, or a graph. Just keep it easy to read, engaging, and concise.
5. Make it clear what the newsletter is for
Why are the readers getting a newsletter? Is it for a content update? Did they receive a newsletter for an upcoming sale or promotion? Is it an advertisement? Or, was the newsletter an announcement for some changes in the blog? Make sure the readers know why they are receiving the newsletter before they even read through it. If readers don’t see the point or importance of any of your blog’s newsletters, they might mark you as a spam in the future. We don’t want to go directly to the spam folder.
The best way to do this is to put it in the email subject or as the title of the newsletter.
6. Learn how to measure how effective the newsletter is
Newsletters are written and given out not just to update readers but also to boost the rates of blogs and websites. This, albeit not difficult to measure, can be tough to analyze and interpret. There are many free tools available online that helps bloggers measure the effectiveness of their newsletters. These tools could measure click-throughs, conversion rates, and more.
Also, keep a log of the different designs and styles you have written in the past, group them together, and track which styles and designs perform better. Also, keep in mind which kinds of newsletters are opened more often by subscribers.
The list goes on but these are the most important
Learning how to write the best email newsletter is essential in growing a website or a blog. Keeping in touch with subscribers is a good enough way to establish a brand following. This could eventually lead to brand loyalty. For any blog, this loyalty and following is essential to keep the blog exciting and active.
Also read:The Benefits of Making Your Blog an LLC
Author: Sangalang Kristine
Civil Engineer by profession, Writer by passion. Serving readers since 2014 on different niches like Science, Current Events, Tech, and Travel.