Let me guess: You are swamped with things to do, aren’t you?
As a blogger, not only would you have to create content for your website regularly (which would often take hours), but you’d also need to find clients, keep track of industry trends, polish your writing skills, and so much more. (That is, if you want to sustain yourself as a full-time blogger.)
With all the things on your plate, you’ll barely have enough time to market your website.
That’s a big no-no, of course.
After all, if you want you to grow your readership and get leads out of your blogging efforts, you need to get as many targeted traffic to your blog. In most cases, you’ll never be able to do that without actively marketing your website.
And so the question becomes: “How on earth do you market your blog when you have bajillions of things to do?”
I’m glad you asked.
Allow me to share with you three battle-tested social media marketing strategies that you can do in minutes.
1. Leverage Twitter automation.
According to Statista, Twitter averaged 330 million active users in the third quarter of this year.
The figure alone should give you all the validation you need to use Twitter as a place to market your blog.
Not only is the platform swarming with people from varying niches, but it even has features to it that can help bloggers market their blogs effectively.
What’s even better news is the fact that there are Twitter automation tools that you can use so you won’t have to spend countless hours on the platform.
Narrow.io is one such platform.
The online tool helps you grow your blog’s readership since it automatically Follows and Favorites relevant Twitter accounts and posts in your niche. It also cleans-up by itself by unfollowing those who didn’t follow you back.
What makes the platform even more remarkable is how intuitive it is.
You just need to enter your keywords, hashtags, or Twitter handles.
Once you’re done adding your keywords, you have only to wait and let Narrow do all the work.
You can login to your account once in awhile to check the results that you’ve managed to garner through the platform.
You can also customize which automation feature you’d like to turn on and turn off.
With set it and forget it Twitter automation tools like Narrow, you’d be able to grow your blog’s followers and community without you having to do much tinkering and manual work.
2. Use social media listening tools.
Here’s the thing, depending on the niche you’re in, it will make more sense for you to be more active on social media sites like Facebook, rather than on blogs or forums.
The key here is for you to figure out which platforms your target audience frequent on.
Once you figure out which place your target readers are often interacting, then you can focus your marketing efforts on the said platform.
Social media listening can help you with just that.
Without you having to log in and manually run searches on social media platforms, you’d still be able to find your blog mentions through social media listening tools. You can even get updates in your email about the mentions you’re getting.
Let’s take a look at SentiOne for example — one of the most reputable social listening tools.
After you enter the keyword/s that you’d like to track, you’d be able to see the places where the keyword/s are mentioned immediately.
You can even add filters to your projects so you’ll get better search results from SentiOne.
When you go to your dashboard, you’d be able to see which site your keywords are often mentioned.
Can you see how important social media listening tools can be for your blog?
In addition to you being able to focus your marketing efforts on the platforms that count, you’d also be able to use the tool to come up with content topics for your blog.
You can formulate your article topics based on the context of how your keywords are mentioned.
And if that isn’t enough, you can also interact with those who mentioned your keywords by sharing with them a post that you published on your blog. This ensures that you’re interacting with people (and posts) that are relevant to your blog.
3. Comment marketing + Influencer round-up
You’ll be amazed at how simple, yet effective this strategy is.
You need to follow the influencers in your industry, comment on their posts, AND ask them if they’d be interested in joining your influencer roundup.
Here’s an example comment that you can benchmark on.
“Hey @influencername. (Add your comment about their post here.)
By the way, I’m currently putting together an article about (insert your topic here). If you’d like to be included in the expert roundup, please share your thoughts on the topic — a 2 – 3 liner would do. I’ll be sure to mention you as the source of the tip.
That’s about it. If you use this strategy, you’ll have influencers replying to your comments with their their tips.
Of course, once you’ve published your article, the influencers will also share your post on their social media channels since they are included in the post.
Here are a couple of things that you need to remember before you start using this strategy:
1. In addition to following the influencers, be sure to click “Following,” and the “See First” option.
That way, you’d be alerted immediately once the influencer posts something. And you’d be one of the first commenters of the post.
2. Remember that these influencers are most likely busy. That said, keep your message short and crisp.
3. If you have anything else that you can offer to the influencer — a benefit or “bribe” of some sort — be sure to add that to your comment. That way, their chances of participating in your roundup would increase.
4. Follow-up. Don’t think twice about sending the influencers a follow-up. Something like this will do, “Hey ____, I commented in one of your posts telling you about the influencer roundup that I’m putting together. Did you want me to include you in the article? I know you’re busy so thank you in advance for replying.”
What are some of the most effective social media marketing strategies you’re using to market your blog?
If there are questions or ideas that you’d like to share with our community of bloggers, then please add them in the comments section below. Cheers!