The traditional forms of marketing and advertising gave way to digital platforms some time ago. However, just because businesses have decided to market themselves online instead of on radio, television, or in magazines, it doesn’t mean that they’re actually marketing themselves any more effectively. Indeed, many companies misstep when they first enter the digital arena –– and a good deal more are still trying to cope with outdated strategies and campaigns. The good news is, you don’t have to throw away years of work to craft a marketing plan that works for you. To that end, here are three quick and cost-effective solutions to commonplace marketing problems:
At this point in time, most every business has a blog they use to boost their online presence and draw in new leads and customers. The mistake most companies make when dealing with old content though –– is that they don’t. Instead of treating blogs from two or three years ago as unusable material, you can repurpose and repackage old content to fit new strategies and ideals. This will also help improve your blog’s sustainability. Indeed, establishing links between old and new blog posts, and reposting old articles with new perspectives is a great way to re-energize a huge part of your body of work. Plus, it’ll allow you a break from churning out new pieces of content every week.
Pay-per click (PPC) advertising is a fabulous way to showcase yourself to interested leads. However, it can also prove extremely costly. You need to manage your PPC efforts with an attention to detail, and with a flexible plan that’ll allow you to change course if need be. If you’re not getting big returns from online advertising, consider revising or eliminating them completely.
One of the great marketing debates of the past few years has centered around the correct usage of keywords. That’s because search engines will no longer reward websites that saturate pages with certain keywords they want to promote. While that remains true, it doesn’t mean that you shouldn’t focus on promoting keywords anymore. Rather, you simply need to be more nuanced in your approach. For example: placing important keywords in subheadings, within meta descriptions, and in alt texts of images are all effective modern keyword strategies. Remember, whether you’re looking to promote a micro collection tube or a new line of stuffed-animal dolls, responsible keyword usage will only help you increase your product’s visibility online.
It’s a great goal for every business to strive toward creating the perfect website for their brand. But in the meantime, a company has to be effective before it can be immaculate. So make sure to cover what you can –– when you can. Do that, and your long-term goals will be within reach soon enough!