Microblogging, a unique combination of blogging and social media, allows you to build your brand while only doing a minimal amount of work on your blog. The reason it works is fairly straightforward: since you’ll be communicating with your audience more frequently on social media, you’ll develop more rapport than if you just simply focus on driving traffic to your blog through free and paid traffic sources.
[bctt tweet=”Microblogging is an art because your posts need to be short, engaging, and succinct.” username=”blogherald”]
In essence, then, microblogging could partly be defined as the art of more frequent posting on social media. It’s an art because your posts need to be short, engaging, and succinct. They also need to sound natural, like the way you would speak to someone in line at the grocery store. However, you have to avoid pitching one-liners like an MLM rep roaming around a mall. One of the best ways to understand what microblogging is and how it works is to answer some frequently asked questions about it.
1. What do you need to get started with microblogging?
You will need a good reputation online, as this is essential for building trust with fans, and you should have acquired a knack for building relationships with people online through social media posting.
You need to be able to access your online accounts at any time of the day, so a desktop computer isn’t enough. Your smartphone, tablet, or laptop is going to be your best friend.
If you do need to blog on a smartphone, it’s advisable to invest in a high-quality one like the iPhone X and protect your investment with the best iPhone X cases. Google’s new Pixel phone is another option.
2. Where should you microblog?
The most popular microblogging sites include Twitter, Instagram, Periscope, Google Hangouts, Tumblr, Facebook, and Pinterest. Your choice of platform or platforms will depend on your niche. For instance, Twitter is great for humor, opinion, or business writers, Instagram works well for artists and photographers, and Facebook is excellent for getting people to opt-in to your e-zine.
3. How do you microblog?
You will send brief text updates on the area of your expertise. If, for example, you’ve built a reputation as a chef, then you’ll post about recipes; or if you’re something of a fashionista, then you’ll post about fashion trends. You can also spice up your posts with occasional photographs. When you use images, avoid posting stock photo pictures. Instead, use pictures that you personally took. This will make your posts look more like your sharing content rather than pitching a product.
In order to set up your microblogging campaigns, you need to pick a niche, research keywords relevant to it, and write content on your blog based on the keyword. While you can make money as an affiliate sending people directly to other people’s websites, a better way to build trust is to create review posts on your own blog.
Some social media sites ban affiliate links, others don’t have a ban. For instance, Pinterest has actually lifted its ban on using affiliate links. However, you don’t just want to just use affiliate links, so mix in some non-monetized content to avoid irritating your followers. In those instances, when you want to use a social media platform that has banned affiliate links, then send them to a review post on your blog.
5. What are the benefits of microblogging?
The main advantage of microblogging is that it’s fast, furious, and focused. You could, for instance, spend 2 hours a month writing an excellent blog post about a current trend and then devote the rest of the month promoting it. You could also be referring people to other websites and pick up a commission.
6. How much money can you make from microblogging?
How much you make from microblogging depends on your skill in building rapport with your audience and your reputation in the field. For instance, if you’re a professional bodybuilder with a large audience, then your microblogging recommendations on supplements, training manuals, and competition preparation DVDs will sell far better than if you’re recommending products but have only just started to build your reputation online as a blogger.
Monetize Your Existing Business via Microblogging
It will certainly help if you already have a blog, where you already share your expertise and if you also have active social media accounts, where you’ve built up a following of friends and fans. Although you can start from scratch, if you already have these two pieces in place, it will be quicker and easier to start earning an income through microblogging.