Darren Rowse’s Speed Posting: Great Reader Interaction or Lazy Content Pushing?

I’m intrigued by Darren Rowse’s 3 minute blog posts, dubbed speed posting. The idea is that he’s answering a reader question in 3 minutes and then pitches the question to his readers, interaction in the comments is awarded with the chance to win one of three ProBlogger Books.

I’m intrigued because I can’t decide whether it’s a nice touch and something that really benefits the readers, or a PR stunt for the book as well as a way to push out easy updates on the blog. I like to believe the former, but am having problems forgetting about the fact that more in-depth answers from Darren would be a lot more interesting to read.

It’s not that the speed posts are all that short, Darren obviously can type pretty quick to get them out, but there’s doubtless more things he could say on the topic.

What do you think? Is it a nice touch interacting with the readers, or a cheap way to push out posts?

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Disclosure: This post took almost 4 hours to write. I did however grab breakfast, answer e-mails, read feeds, got engrossed in Twitter, had a phone meeting, and complained about it being Monday. I call it slow posting.

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Picture of Thord Daniel Hedengren

Thord Daniel Hedengren

Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.

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