Swedish spam free blog search engine Twingly has announced the Twingly Blog Rank and Top 100. The former is a ranking system similar to Google PageRank, but for blogs, while the latter is a top 100 list for blogs, similar to Technorati. Or is it? Anton Johansson said this to me in an email this morning.
What’s the purpose of the Twingly BlogRank? Don’t you think that Technorati does a good enough job?
The purpose of Twingly BlogRank is to get a more valuable way to see if a blog has influence and importance. In many ways this is like Googles PageRank but only for blogs. Technorati is really good on what they’re doing but they have no international focus. If you’re from Sweden you want to be the no 1 in Sweden with BlogRank 10, not no 2612 international. BlogRank is based on language so the largest Swedish blogs get BlogRank 10 and the largest English blogs BlogRank 10, too. It’s quite easy to see at Twingly Top 100.
Technorati Authority is just a number that don’t say so much. Twingly BlogRank is trust.
Could you explain the ranking system a bit more in-depth? What is valued more/less, and how will you protect it from being played?
We actually want people to start play with it a bit. It’s given us activity and engaging users who like Twingly. But of course, we have our methods. Our spam-free blog search is probably one of the best things we could do, it’s easier for us than anyone else to get value out of our index without having so much crap. The ranking system overall is mostly based on inlinks and “likes” (registered users could “like” blog posts in our search) among many other things.
Indeed, having national top 100 lists, and an international one is a pretty nice touch. In my opinion, Technorati has forgotten all about the fact that not all bloggers are in the English blogosphere. Here in Sweden you seldom see Technorati links at all, and the ones who run them probably does so because they’ve read a tip on some international blog somewhere. We’ve got more living, similar, services geared at the Swedish blogosphere only.
Check out the Twingly Top 100 lists, as well as check your Twingly BlogRank, found on your blog profile at Twingly (search, and then click the Profile link in the results). The Blog Herald clocks in at 6 at the moment: