It’s becoming a common occurrence on forums and emails that people seem to be chasing social media. Another that has been around for a while is obsessing over optimizing for Adsense. Before that it was jumping on the latest SEO tricks.
Notice a trend here?
What happens to a blog when your attention is on Google, Digg, or your bank account more than it is on your audience?
I think you can imagine :)
There is nothing at all wrong with wanting more traffic or to generate more revenue. What would be a mistake though is to give it more attention than it deserves.
Our audiences are hard-won and need care and attention to grow.
You know the funny thing? Very often when you focus on your audience, the search results, Social Media votes and revenue follow …