What to do With Your Website Before it’s Ready to Launch

If you want to build excitement, traffic and an audience around your new website or online product launch then your marketing efforts should start from the moment you register the domain name, if not before. In many cases, parked domains are simply a waste of internet real estate and do nothing to help you build your brand or start building a customer base.

There are other more worthwhile but low-effort methods that can be utilised while you work on your site or product behind the scenes and will help you hit the ground running when you are ready for the launch. Donโ€™t leave your domain name doing nothing, or sending traffic to your web host or domain registrar, set it up so that it can at least bring you some benefit before you are ready to unleash the real thing. A simple, well designed temporary page informing visitors briefly what you will be offering them is a vital tool to help to build the buzz.

Get social

Social media is an essential tool for attracting new visitors, engaging with customers and spreading the word about what is happening at your site to help drive traffic. Even if your main site isnโ€™t ready, you can still start building your social media audience in advance, ready to share your work with them when you launch. Embed the social links on your temporary home page and you can use these channels to upload teasers such as screen shots, quotations from your work, images, testimonials โ€“ย or simply share anything with people from around the web that you think they will find engaging. You can gradually build up followers and fans who will be an important source of traffic when you announce your launch.

Capture those emails

Most successful internet marketers still swear by the value of emails and it is vital that you start building your email list from the earliest point possible. Your temporary โ€˜under constructionโ€™ or โ€˜coming soonโ€™ page should contain not only some blurb on your forthcoming site or product to spark visitorsโ€™ interest, but it is essential to include a form for capturing emails. You can alert anyone who signs up as soon as the full site is ready, bringing you an engaged audience from day one. You can also offer them incentives such as discount coupons, bonus content or advanced access. People who actively enter their email address are actively interested in what you have to offer, so they will be prime targets for you.

See Also
refill of liquid on tubes

Make it look nice

Just because your temporary page might be thin on content, thatโ€™s no reason to not put any effort in at all. You want to give people the right impression from the start and that includes making it look clean, sleek and well designed, even down to the details such as a holding page. Make sure you use a properly designed logo and keep the layout as simple as you can. There are some effective plugins if you are using Wordpress that will set up an effective temporary page while you work on the site from the backend, or you can ask your web designer to design a simple single page to be used in the meantime.

If your unsure what to do with your domain before launch, then get in touch with iDream Design. Specialists in Web Design Cambridge, they have a great team of web experts with proven experience in generating leads through squeeze pages.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Blogherald Blogger

Blogherald Blogger

RECENT ARTICLES

TRENDING AROUND THE WEB

5 zodiac signs who seem sweet but have a savage side when provoked

5 zodiac signs who seem sweet but have a savage side when provoked

My Inner Creative

8 habits that will make you look and feel biologically younger than you actually are

8 habits that will make you look and feel biologically younger than you actually are

Global English Editing

My children resented me because I was never the parent they needed. Healing our relationship became my rewarding experience yet

My children resented me because I was never the parent they needed. Healing our relationship became my rewarding experience yet

Hack Spirit

I was convinced my low-income upbringing defined me, but learning how to handle money mindfully turned my past disadvantage into a future strength.

I was convinced my low-income upbringing defined me, but learning how to handle money mindfully turned my past disadvantage into a future strength.

NewsReports

6 subtle signs you’re evolving into your best self

6 subtle signs you’re evolving into your best self

Global English Editing

5 zodiac signs who tend to have a sarcastic sense of humor

5 zodiac signs who tend to have a sarcastic sense of humor

Parent From Heart