Recently I have been seeing lots of complaints on Twitter and blogs around the people who are spreading schemes that are essentially tricks to artificially increase your Twitter follow count, or inflate your feedburner numbers.
OK, there is an ego boost, and a “social proof” benefit to a large follow or subscriber count, but if those people don’t exist, or worse don’t want to be there, how much value will you get really?
If you are wanting to gain more and better attention, and increase both the size and quality of your subscriber list, then you are going to have to take some action. That means giving real value.
On my blog I give away free ebooks, but an ebook (or even two) is not enough. They can’t be fluff, they can’t skimp on value. People need to both anticipate value and have that expectation rewarded. Tricking people to subscribe would put us right back at square one, with the added problem of bad word of mouth. Give really solid and usable information though and you are on your way to creating fans.
A client of mine who goes way above and beyond is Richard Reardon. He advises CEOs and top level managers about business and sales. Not only has he set up a free ebook but he is also rolling out teleseminars and lots more. Check out his subscribe page here – think that promises some value? I think so.
Rather than wonder how you can increase some abstract point scoring number, instead think of the people you are trying to attract and what you can do for them. Think of what you can offer that will be both inticing and solid value. You will be given much more immediate benefit for your efforts, and rewarded in the long term.