If you are a digital marketer, blogger and own a service business, I’ll be showing you the top client-attraction strategies in internet marketing.
The aim of marketing your business online is to attract a consistent stream of clients to your business/website. By this, I mean appealing to prospective clients, attracting them and having them take your desired action.
And you want to achieve this with minimized costs while maximizing revenue. But it’s easier said than done because a lot of internet marketers believe they have to spend tons of money before getting results.
Unfortunately, this is the situation most online entrepreneurs find themselves.
Fact is, to execute a formidable campaign, you need a budget. But the content of the campaign makes it either a success or a flop.
I know because I’ve been through this same path and it wasn’t a great experience.
However, a lesson I took with me is that internet marketers and business owners are neck-deep in tools to help them attract clients. And they forget to do the molecular things which dial the clients in.
Clients are humans who connect with other humans on a basic and emotional level. If you cannot connect with their emotions, no manner of sophisticated tools can attract them.
And this should inform the content of your campaigns.
There is really no “one size fits all” marketing strategy for every business. But there are some “holy grails” of digital marketing you should not neglect if you must break even.
I want you to have great success. So I’ll share the strategies that help not only to grab the attention of premium clients but makes it easy for me to enroll them.
1. Tell powerful stories
Create a portfolio of powerful stories that cover very important selling points and shoot down different objections your clients may come up with.
Ask yourself what your clients need and what objections they are likely to raise.
Tell different stories that counter each objection while hitting notable pain points of the potential client and always make it relatable.
While doing this, you must be vulnerable, showing your weaknesses — where things went wrong, and how you overcame them. It does magic.
2. Show your flaws
A lot of entrepreneurs are afraid to show any vulnerability.
They don’t show their flaws because they either want to appear perfect, or they’re embarrassed about it. In most cases, they don’t want to be seen as weak.
But in all honesty, no one wants to approach a Demi-god to help solve their problems. Matter of fact, clients want help from experts who can relate to their predicament. Experts, who have been down there, struggled and came out on top.
It gives a sense of belonging. Your potential clients feel that they’ve got a “comrade-in-arms.”
A little show of your flaws will endear you to your clients because you could establish a connection with them. They’re not alone.
I’ve thought of quitting many times. I’ve struggled several times to keep it together as a business owner.
And, through every one of those moments, I sip through my coffee for more energy — then I jumped back on the horse.
I don’t miss a chance to tell my story. I’m not scared of saying I’ve fallen many times. And, it has helped me appear more human, authentic, and experienced at what I do.
I’ve enrolled more clients in the process and helped them get real lasting results.
3. Be about the results
In the past, I was all about the details of the service I offer. I was more interested in how high-rated I am. But that’s like kicking the ball off the pitch.
“I’m an expert weight-loss and nutrition coach.
I’ve been doing this for 6 years and I’ve made $2 million from this…”
What’s in for your clients? That’s the only language they understand!
This was a crucial lesson I learned from Kennedy.
What solutions can you help your clients get?
What’s the value of the transformation your clients get from working with you?
These are what the clients want to know. That’s their language. Solutions! Results! Like yesterday!
Healthy bodies and minds.
Seeing the pounds melting off when they get on a scale.
A profound pride in themselves for having done something right.
Increase in their bank account.
Having new patients in the door.
Having an increase in new clients… and the list continues.
That’s all your clients want.
This is the excitement, the motivation, the thrill that makes them want to work with you. You’re on the same page with them.
In a nutshell, clients don’t look for information, because it’s readily available. What they will pay for is transformation, solutions, real results that you’re equipped to deliver can deliver.
About the author
Kennedy Cee is a Master Business Coach and the founder & CEO of ClientsValley, who makes it effortless and exciting for coaches, consultants and service professionals to get new perfect clients. He’s helped coaches, thought-leaders and service providers all over the world take their businesses from struggling to 5 and 6-figures per month, while serving the world with complete integrity and authenticity.