Blogs can be brilliant for building up a brand over time. Just look at Aaron Wall with his SEOBook and Wendy with her eMom brands.
Both are well known, powerful and influential brands.
But both are finding their current brands at odds with who they and their business represent today. Wendy wants to appeal to more than just Moms, Aaron no longer publishes a book but a full SEO training system.
What do you do when your well known brand doesn’t match with your business?
All you can do is redirect your pages to a new domain, take the hit in the search engines and do as much communication and promotion about the change as you can.
Thankfully your loyal audience will mostly be supportive while you keep their needs in mind, and the new brand stays relevant to them, plus if you pitch the change right it can be newsworthy which can help get the word out.
