So many bloggers look at Techcrunch and co churning out post after post and think quantity is the real trick to blogging success.
- More posts equals more traffic
- Lots of updates equals more favor from search
- Posts make page views, which earns ad dollars
- Etc
Is quantity all it takes? How important is quality?
Just recently I received this story from CanadaIT.com (via Perry Marshall)
A record $160-million VC investment. A rich Web strategy. A quirky founder. For a few weeks last spring, Guelph, Ont.’s Geosign had it all. Then mighty Google stirred. And it was over
It turns out this company had raised a fortune from VCs based on cranking out junk articles, pumping the traffic using low-cost adwords and earning revenue from high-value Adsense.
The classic Made for Adsense Arbitrage Trick.
Don’t get me wrong, there are people making millions using pump-and-dump arbitrage. Buy low, sell high works, it doesn’t matter if you are talking about stocks or traffic. Just don’t expect Google to turn a blind eye for too long.
If they were willing to lose millions in Adwords dollars, what do you think they would care about your little blog?
Long term you are better creating a loyal audience, then it doesn’t matter what Google does. Quality is a prime factor and we should never forget it.
