Promote Your Blog Via License Plate

As you learned from my Myers-Briggs self-assessment, I’m the kind of guy that rather blend in than stand out in a crowd. That means I can produce killer content, but don’t get a gold medal when it comes to self-promotion.

As I was sitting in traffic this morning thinking up ways to promote my blog offline, it occurred to me that a great opportunity could be staring me right in the face…literally.

What about a vanity license plate?

PROS

Promotion: For a $50 fee and $31.25 annually, my blog’s name will be visible to everyone who spots my car. In this day and age of “Googling” everything that strikes an interest, I’m sure the name might stick with a few people who will search it at a later date.

Forced promotion: Growing up my dad had a vanity plate at one point, it was an acronym comprised of our family member’s first initials. I can recall several times when he was questioned on the plate’s meaning. Every query is a chance to promote my blog to a stranger.

Brand awareness: It also helps raise general brand awareness. When driving 12k miles a year, someone is bound to notice the name. If they happen to see it again down the road, the seeds have already been planted.

CONS

Drivers can “find” me: Anyone who has driven a vehicle knows how a perceived action can turn a mild-mannered individual into a raging lunatic. If that guy thinks I cut him off on Broadway and is pissed off, he might end up slamming my blog – or worse yet – combing through domain records and associations to track me down.

See Also
pair of brown leather flats and white ceramic mug

Anonymity shattered: As much as I strive for world blog domination, I don’t want everyone to know what I do in my spare time. A license plate would make it difficult to hide the blog from work colleagues, friends, neighbors, etc. Vanity plates also are easier to remember than random plates, therefore they are more likely to get tied to the scene of an accident – even if you were not involved.

I’ve been going back and forth on the idea. I feel fortunate that my blog name is short and available in my state, but am unsure that I want to take on that level of transparency.

What do you think? Is a vanity license plate a worthwhile vehicle to promote your blog or business?

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Andrew G.R.

Andrew G.R.

Andrew G.R. is the owner of Jobacle, a career advice and employment news blog and podcast designed to make work better. Follow him on Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

4 zodiac signs who are known to be the most physically beautiful

4 zodiac signs who are known to be the most physically beautiful

My Inner Creative

People who had no emotional support system growing up usually develop these traits later in life, says psychology

People who had no emotional support system growing up usually develop these traits later in life, says psychology

Global English Editing

If you recognize these 8 behaviors, you’re dealing with someone who is exceptionally good at manipulating people

If you recognize these 8 behaviors, you’re dealing with someone who is exceptionally good at manipulating people

Global English Editing

If you’ve lived through these 8 experiences, you’re mentally stronger than the average person

If you’ve lived through these 8 experiences, you’re mentally stronger than the average person

Hack Spirit

7 myths about introverts people need to stop believing

7 myths about introverts people need to stop believing

NewsReports

People who always assume the worst usually share these 8 pessimistic thinking patterns

People who always assume the worst usually share these 8 pessimistic thinking patterns

Global English Editing