Mainstream Media Doesn’t Want to Pay Bloggers

I believe that a blogger who is on top of their game is just as valuable as a staff writer. Yet, you will often find that the compensation doesn’t match.

This is the very issue I wrestled with when considering an offer to write a weekly blog post for US News & World Report – for zero compensation. Despite a strong reaction from my peers and readers of this blog, I decided to do it. So far, it has translated into what I think is a nice resume-booster and about 60 click-throughs a month.

I’ll leave it for you to decide if the time I put into writing each post is worth it. For now, I think it is. But it’s a fine line between a blogger guest posting just for the exposure and mainstream media looking for free content. Which leads me to the “Write My Blog” contest I came across on CNBC.

According to Sports Biz blogger Darren Rovell…

It’s always hard taking a vacation these days as a reporter. Being on the beat all the time is just part of the job…Since I want to take a real vacation and get away, I don’t want to be blogging. At the same time, I do want my blog to continue to be the destination it has become for all things sports business…So if you’re a sports biz junkie, you frequent this site and you think you know your stuff, here is your chance to guest host my blog on CNBC.com.

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Read more about the contest and enter.

What are your thoughts? Good exposure for a blogger; or mainstream media freeloading? Perhaps both. Speak your mind!

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Andrew G.R.

Andrew G.R. is the owner of Jobacle, a career advice and employment news blog and podcast designed to make work better. Follow him on Twitter.

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