Guest blogging is a great way to get more out of the articles and content you produce on the regular. It’s a marketing strategy that could be of great help when it comes to promoting your content or simply an effective strategy to grow your blog fast.
It’s about contacting a blog different than yours and getting them to publish content that you’ve created. Of course, this other blog would be relevant to yours and have a similar audience. To exemplify, if you write about web design, you would contact a blog that operates in the same field.
One of the greatest benefits of guest blogging is that you are getting your content exposed to a new audience. This could bring traffic to your own` blog because people may want to read more of your work. It’s also a win-win situation for the blog that shares your article.
But how exactly do you go about landing a guest blogging opportunity? In this step-by-step guide, I’ll show you how the outreach ninjas at DragDropr find and land guest blogging opportunities in less than an hour.
Step #1: Find Guest Post Opportunities
One of the first things that you need to do is to find relevant blogs that would be interested in publishing your content. Given the example from earlier, if you’re into web design you should look for blogs that are in the same field. This will ensure that your content would be fitting to the blogs and audience in question.
As always, the best place to start searching is Google. The magic happens when you actually use a specific search string to identify all the guest blogging opportunities in your industry.
Our team uses the following list of search strings in Google:
|Your Keyword “write for us”||Your Keyword “submit news”|
|Your Keyword “guest post”||Your Keyword “become a guest blogger|
|Keyword “guest article”||“Your Keyword “guest blogger”|
|Your Keyword “guest post opportunities”||Your Keyword “guest posts wanted”|
|Your Keyword “this is a guest post by”||Your Keyword “looking for guest posts”|
|Your Keyword “contributing writer”||Your Keyword “guest posts wanted”|
|Your Keyword “want to write for”||Your Keyword “guest poster wanted”|
|Your Keyword “submit blog post”||Your Keyword “accepting guest posts”|
|Your Keyword “contribute to our site”||Your Keyword “writers wanted”|
|Your Keyword “guest column”||Your Keyword “articles wanted”|
|Your Keyword “submit content”||Your Keyword “become an author”|
|Your Keyword “submit your content”||Your Keyword “become guest writer”|
|Your Keyword “submit post”||Your Keyword “become a contributor”|
|Your Keyword “This post was written by”||Your Keyword “submit guest post”|
|Your Keyword “guest post courtesy of ”||Your Keyword “submit an article”|
|Your Keyword “guest posting guidelines”||Your Keyword “submit article”|
|Your Keyword “suggest a post”||Your Keyword “guest author”|
|Your Keyword “submit an article”||Your Keyword “send a tip”|
|Your Keyword “contributor guidelines”||Your Keyword inurl: “guest blogger”|
|Your Keyword “contributing writer”||Your Keyword inurl: “guest post”|
So, if your primary focus is to find guest blogging opportunities in the web design industry, you would need to search with one of the following search strings listed above in Google:
Ex: Web design ”write for us”.
Picture Example #1: How to use search strings in Google
Once you make your search with this keyword in Google, you’ll notice that all of your search results will consist of blogs and media outlets that are transparently welcoming inspiring guest authors.
From our guest blogging experience, most of the blogs and media outlets that accept guest authors have landing pages called ”Write for us”. Thus, the search string that we used in the example above is the most effective one for generating the highest number of guest blogging opportunities.
Step #2: Find the Right Contact Information
The key to a highly successful outreach campaign is finding the right contact information.
Nowadays, instead of going through your prospects one by one, you can use tools like Ninja Outreach to help you automatically collect the necessary contact information.
Once you generate the initial set of search results in Google, use the Ninja Outreach browser extension to collect all the prospects in one list and the app will automatically find the primary contact information such as full name of the website owner, email address, contact form, social media channels, the number of followers for each channel and the key SEO metrics. There is no waiting time so the extension will generate the contact information within a few seconds.
Once you generate your first search results, just right click with your mouse on an empty space and click ‘Load Links on Ninja Outreach’. Alternatively, you can collect the prospects manually with the same method by clicking on each URL one by one.
Picture Example #2: How to load prospects in Ninja Outreach
After that, choose your newly created list for guest blogging purpose in Ninja Outreach and save all the results in it. You can keep saving the results on every next page on Google until you run out of ”Write for us” search results. If you feel like you don’t have enough prospects for your guest blogging campaign, feel free to use the next search string from the list above and save the new set of prospects in the same list in Ninja Outreach.
Picture Example #3: How to save prospects in Ninja Outreach
Later, you can easily filter your prospects in the app and only contact only the ones that fulfil your guest posting requirements.
Picture Example #4: How to filter results in Ninja Outreach
In case you don’t have a Ninja Outreach account, you can always create a Google spreadsheet and populate the contact information of your prospects manually. Our team usually populates the following categories to help us easily navigate through the prospects in the spreadsheet:
– Website URL
– Full Name (Owner or Editor)
– Email Address
– Contact Form (In case there is no email address available)
– Facebook Followers
– Twitter Followers
– Domain Authority
– Alexa Rank
Picture Example #5: Managing guest blogging prospects in a Google spreadsheet
Step #3: Send Your Pitch
The second key element to a highly successful outreach campaign is creating a personalized pitch.
Now imagine that you’re an owner of a highly successful blog or media outlet and receive dozens of guest blogging pitches every day. I’m sure you’ll easily grow tired of reading generic pitches that most likely ended up in your inbox just to steal a backlink.
Instead of sending an uninspiring pitch, invest a significant amount of effort when creating your guest blogging pitches so that the prospect on the receiving end would feel like you’re providing value to their loyal audience.
Check their latest articles or social media posts and make sure you get to know your prospects before sending a guest blogging pitch. Usually, sharing their content or regularly commenting on their latest articles would grant you a safe passage in their inbox.
Here’s an example of our battle-tested email template:
”Hi [First Name],
My name is [Your Name] and I work on growth at [Company/Website].
Just wanted to let you know that I stumbled upon your blog recently and I’m thoroughly enjoying your latest content. You may have noticed my comment on your post on [Article Title]. Btw, I loved your tips on [Main Article Subject].
I’m writing to you because I’d love to contribute a guest post on your blog and share my actionable tips with your audience. I’ve been brainstorming some topics that I think your readers would get a ton of value from:
Worry not, I already got familiarized with your guest posting guidelines so I’ll make sure that my article provides original tips that can’t be found anywhere else.
To give you an idea of my writing style and the quality of my articles, here’s a link to a guest post that I published recently on [Article Link on Other Website].
[Your First Name]”
Our team uses outreach app such as Ninja Outreach that helps us personalize the outreach campaigns for each set of prospects. Alternatively, you can always use traditional email providers such as Gmail.
Pick & Choose Who to Contact
We have now covered one of the fastest ways when it comes to finding blogs that you could contact. However, let’s get into a bit more detail in regards to picking the right blogs for you.
When YouTube was becoming big, not many YouTubers had tons of subscribers. Therefore, people who were just starting out were collaborating with YouTubers that had a similar number of subscribers.
You could use the same approach with guest blogging as well. We mentioned earlier that you should look for blogs that at least have a decent following. But hey, less popular blogs could definitely be considered good enough. The reason being is that these blogs could be way more open to accepting guest blogs and therefore consider you. Plus what’s most important is if their content is high quality.
Make Yourself a Great Prospect
If you get to be considered by another blog to share your content, you will need to have a unique idea prepared. This doesn’t have to be anything too special, but you should definitely do your homework beforehand. Make sure you give their blog a good look and take notice of their most popular content. This should serve as a guideline when picking the topic that you suggest to them.
In general, you should make the other blog’s job easy on them. If you make a straightforward offer that is precise and informative, they’re more likely to make a decision and accept it. Our way of going about it so to suggest 2-3 potential topics that had been successful on that blog. We also try to show appreciation, compliment them, keep it short and to the point, and mention a previous work.
In conclusion, by following these simple guidelines we simplify the process of landing a guest blogging opportunity. And not only does this make it simple but very quick as well. What’s also great is that the process is easily replicable. You start with a simple Google and Social Media search by using keywords related to guest posting and preceding them with the term for your industry.
Next, you pick the best blogs by considering their level of popularity. You take a good look at their most successful content and you put together a few similar topics. Then, you contact the blogs in a clear and straightforward way that makes it easier on them to decide. If your approach is precise and you point out to your quality content, they’re more likely to accept the offer and publish your work.
Featured Photo by Corinne Kutz on Unsplash
Norbert Strapper has been in the digital marketing industry for more than 20 years. He started as an owner of a digital marketing agency in Austria called Monobunt. He currently leads a team of 24 people and they build more than 300 webshops per year. He’s also a CEO of two highly ambitious startup products; dragdropr.com and syncspider.com.