When you first decided to earn your CPA license, did you consider how you can earn money with a blog? While you can definitely work as a CPA in person, you’ll earn far more money when you simultaneously work online by starting a blog.
Your CPA certification is the key to profitable blogging
Whether you decide to specialize in tax preparation or help businesses reach their financial goals, you can provide CPA services online through a blog. However, your main focus should be using your blog to capture leads you can market to long-term.
Running a blog is a fantastic way to capture leads by offering irresistible content like tax tips and tricks, pre-programmed Excel spreadsheet downloads, and more.
Here are 3 reasons you should consider creating a CPA blog to sell your services and provide helpful information:
1. You can multiply your profits exponentially without extra effort
Once you’re a Certified Public Accountant, you can make money through your blog without directly working with clients. For example, you can launch a finance blog to share tips with other CPAs or accountants and monetize your content through sponsorships.
By collecting leads through your blog posts, you’ll start developing an email marketing list. Then you can market your services and pre-packaged products to your email list.
You can also pre-record webinars and use them as lead magnets to market a higher-level training package for CPAs. You’ll need to become a popular CPA personality to achieve this, but it’s not impossible.
The more popular you become, the more money you’ll make
There are popular CPAs out there earning plenty of money online, like JJ the CPA, for example. He provides excellent free content for CPAs and people who need CPA services. In addition to making YouTube videos, he also has a blog, a podcast, and he’s a published author.
The key to gaining popularity as a CPA blogger is having a good niche. Although JJ doesn’t have a specific niche, he always looks sharp, which makes him stand out from the crowd.
2. You’ll develop an expert reputation.
When you start a blog using your CPA knowledge, experience, and expertise, you’ll position yourself as an expert over time. If you can earn a great reputation online, that reputation will help you generate in-person clients, too. You’ll also be able to charge more for your services when you are a recognized expert.
Find a niche or an angle that sets you apart from other CPA bloggers and start producing outstanding content. You’ll need to market your blog, but that’s relatively easy to learn.
3. There’s less pressure to be social
If talking to clients in person is overwhelming, you’ll love working with clients through your blog. You probably can’t avoid in-person clients completely, but when you work online, you can balance out your in-person meetings so you won’t feel overwhelmed.
3 Tips for running a profitable CPA blog
1. Hire a marketing agency to help you with content marketing
You’ll make more money from your blog when you outsource your content creation and content marketing. You only have 24 hours in the day and if you want to sleep, you can’t stay up all night writing content 7 days a week.
Hire a marketing agency to write your blog articles and perform content marketing. Content marketing will help you get content published on third-party sites that feature a backlink to your website. The main benefit is that a marketing agency will have existing relationships with publishers.
If you’re worried that the writers you hire won’t know enough about your industry to write expert content, use their articles as a foundation and add your own expertise. If you’re not good at writing, provide the writers detailed notes and a rough draft and ask them to turn your notes into relatable points.
2. Nurture your readers
When you produce high-quality content, you’ll naturally develop a readership. The better your content, the more blog subscribers you’ll generate. Use this to your advantage and start nurturing your readers from day one. No matter how many readers you have – one or one thousand – create a marketing plan to nurture those leads.
Think about what your goal is for each reader. Do you want them to sign up for your CPA services? Do you want them to buy a product? Define your goal first and then create a plan to nurture your readers in that direction.
3. Go for high-paying partnerships
To make money from a partnership, you don’t want to waste your time with small potatoes. For example, if you find other businesses willing to pay $40/month for ad space on your site, you can only allot so much space for ads without making your site look spammy. You’ll be lucky to get away with three ads max.
Instead of playing small, find someone willing to pay more and negotiate a better exchange than just an ad on your site. For instance, find someone willing to pay you to promote their products or services to your list.
When you put in the effort, you can create a successful blog
Don’t pass on the opportunity to make money blogging with your CPA certification. Just like any other online business, you can be successful.
Making money through a blog isn’t a simple endeavor, but if you put in the effort, you’ll have a good chance of achieving success.