Have You Tried Advertising Your Blog?

Free ebook for bloggersMost bloggers have tried some sort of advertising as a way to make money, but how many of you have paid for advertising to promote your own blog?

Recently I have experimented a little with the banner ad you see here. I have gained some interesting results which I thought I would share with you:

I’m by no means the first to advertise a blog, John Chow famously would use adwords placed on blogs with cheeky messages to promote his own blog.

See Also
laptop computer on glass-top table

Unsurprisingly my results fall into good and bad. My design skills only stretch so far so some of the blame has to rest with my meagre artistic ability!

  • Costs range from $10 up to $1000 a week
  • BUT It is possible to find a good fit for your blog in the $10-$20 range if you ask around
  • The higher prices do not necessarily translate into better results!
  • You need to place your ad on a blog that matches but does not 100% overlap your own audience
  • Investigate carefully your exact ad placement AND what will happen if the site sells another ad after you – you don’t want to be pushed down below the fold after paying
  • Experiment with ad copy, ad format, site category and landing page for best results
  • Closely compare the cost per click against Adwords, in my case only one blog provided better ROI than Google 
  • In my case conversions and bounce rate beat both my previous Squidoo Squidoffer and StumbleUpon advertising experiments
  • There is branding benefit from 125x ads but don’t take that into account in your ROI calculation as it is hard to measure. Just assume any advertising helps get you better known.
The final conclusion I have come to is advertising is worthwhile IF you track everything and only keep those that work. It does not replace getting good in-content links from fellow bloggers, but does compliment that strategy well.
Have you advertised your blog? Let us know your thoughts in the comments …

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Chris Garrett

Chris Garrett

Chris is a professional blogger and internet marketing consultant. You can get more of his blogging tips, internet marketing advice and copywriting articles and a FREE ebook just by subscribing at chrisg.com

RECENT ARTICLES

TRENDING AROUND THE WEB

4 zodiac signs who are known to be the most physically beautiful

4 zodiac signs who are known to be the most physically beautiful

My Inner Creative

People who had no emotional support system growing up usually develop these traits later in life, says psychology

People who had no emotional support system growing up usually develop these traits later in life, says psychology

Global English Editing

If you recognize these 8 behaviors, you’re dealing with someone who is exceptionally good at manipulating people

If you recognize these 8 behaviors, you’re dealing with someone who is exceptionally good at manipulating people

Global English Editing

If you’ve lived through these 8 experiences, you’re mentally stronger than the average person

If you’ve lived through these 8 experiences, you’re mentally stronger than the average person

Hack Spirit

7 myths about introverts people need to stop believing

7 myths about introverts people need to stop believing

NewsReports

People who always assume the worst usually share these 8 pessimistic thinking patterns

People who always assume the worst usually share these 8 pessimistic thinking patterns

Global English Editing