Bloggers are generally not afraid to link out, but the web overall suffers from some sort of delusion that if you link someone else, your reader will leave you forever. That’s not the case, in fact, if you can send your readers to a page or service that they really use and enjoy, you’ll be remembered as the source of this, and that’s great goodwill and an incentive to return to your blog or site in the future.
Performancing’s got 9 reasons why you shouldn’t be afraid to link out. Hear hear.
