One of the top questions I get asked by new bloggers is “what should I write about?”.
There are two solutions:
- What you are interested in
- What people want to know
Which is the correct answer?
Truth is either can work. The best solution is a mixture of the two.
Have you heard the phrase “fire, ready, aim”? The idea is you put something out there, something approximately right, and see what happens. Judge the result then try to refine it.
Aiming in this context is looking at your feedback, your stats and asking questions.
When you start of course you have no audience to ask.
There is a world of sources of questions outside of your blog though. Forums, “answers” sites, email discussion lists, other blogs.
Find the hot questions and answer them and you will never run out of things to write about and you can be sure of always having an audience.