This guide to Adsense by Andrew Daum
The Google AdSense program is like finding money in the street.
Kids in High School are making thousands of dollars a month with Adsense… Housewives, Retiree’s, Mom and Pop’s who’ve never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.
Then you have the “Super AdSense” earners. We have all heard of them… the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.
Do not be mistaken though… these people are not building like your Mom and Pop’s do. They have systems in place that create sites for them… people who build sites for them… they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.
While most people cannot emulate everything these Super AdSense earners do… many of them you can.
Here are 7 Required Steps you can implement today to copy their success.
1) Starting today… treat your AdSense business like it is a REAL business and track what you do.
Begin tracking what you are doing that works… as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems… most people do not know the reason(s) to their success or failure.
2) Utilize the latest tools and software available.
The Super AdSense earners are not any smarter than your average person. I know many people think they are… but for the most part, they are regular non techie people.
They are smarter in one respect though… they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.
3) Quit chasing the Mega Dollar keywords.
You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then… but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.
4) Choose broad niches and break it down.
Choose a broad subject as your main theme (lets use computers for an example). From there… break it down into as many sub niches as possible.
Using Computers as the example… you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme… choose another main theme and repeat the process.
5) KISS
Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends… the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple… dump the scrolling banners, dancing chickens and colored scroll bars… they are distractions.
6) What is the purpose of your web site?
Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale… links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products… let it do that.
Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that “Tell”… not “Sell.”
7) Be consistent.
This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.
Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured… you will reap the harvest. The more seeds you plant… the larger the harvest.
To sum it up… utilize the tools available to automate as much of the process of building sites – doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building… treat it like the business it is and you will reap the rewards of your harvest.
Andrew Daum is the Publisher of the New Traffic Tools Newsletter. You can subscribe by visiting his web site at; http://www.newtraffictools.com and receive updates when the latest to be released traffic building software is available.
All that ‘automation software’ is simply spam/splog/scrape ware. It’s the thing that will eventually kill adsense. With these tools you create the ‘websites’ that every surfer on the net hates to land on because their sole purpose is to get people to click on the damn ads. It probably even works because when ending up on a site where there’s absolutely NOTHING to do you might as well click an ad because anything is better than staying on a stupid scraper site.
I blatantly refuse to enter this ‘competition’ at all. It’s about running a good site with good original content, not scraped (stolen?) content from other sites aggregated in an ugly package designed to get people to click ads.
I really believe that principle will win in the long run even though these ‘experts’ are earning a lot more money at this point. Bleh…
I agree partly with Marco that a site should not just be an automatic suction pump for money. The early Internet millionaires, people like Yanik Silva, built automated static websites based on affilate links. Then they moved on to e-products advising others on how to do the same. So there was not that much content scraping.
Blogs with Adsense are very different animals. They need to be constantly updated. If this isn’t done with some integrity, they won’t succeed for long.
I agree with Marco. We shouldn’t encourage usage of these “traffic building” programs. In fact, those MFA (Made For AdSense) sites will eventually kill the whole AdSense program, if Google has not taken any action to stop them.
At the end, what makes AdSense work is because there are advertisers who are willing to pay the publishers, hoping that the traffic they bring will become conversions, i.e. money to the advertisers.
However, those scrapper sites dramatically reduce the conversion rate of those ads, as people who clicked on those ads are probably not interested in making any purchase anyway. Advertisers see the reduced effectiveness of AdWords, and subsequently pull out from the program altogether. Less advertisers pouring money into AdWords leads to less money going to the publishers via AdSense.
At the same time, those hard working original content developers struggle to win the race against these scrappers. They finally figure out that it is just pointless to stay with AdSense, and venture into some other schemes. Less publishers leads to less exposure of the ads, which will probably result less advertisers.
And all that spells the downfall of AdSense/AdWords.
You bet Google will do something about it, and surely they have. Many scrapper sites no longer get good search positions (lots of them shown up with “Supplement result”). Some of them got banned from the program. Basically — if you are going to rely on someone else’s scrapping software, a good chance that Google has already known about it, and has worked out a strategy against it.
A lot of “experts” are no longer earning the money that they have claimed to make. Maybe that’s why they ended up trying to make money by selling those “secrets” :)
So. I do not think those dodgy “make money quick” schemes should be encouraged here. Actually, I found point 1, 3-7 are all valid, but just don’t try to make profit by scrapping other people’s content.
Look, couldn’t agree with more on the spam type sites, apologies as I skimmed through this before posting it, the fundamentals are there, but certanily you shoud never spam blog, although it doesn’t hurt to show a differnt point of view. To all the commenters, the door is always open for your own posts here at the Blog Herald.
Here’s a cautionary tale from Google’s SEO man, Matt Cutts. Well worth the read.
I’m not so sure that spam sites will actually kill AdSense — that is, unless they’re coupled with fraudulent clicks. After all, who clicks links when they inadvertently land on a spam site? I sure don’t. On the other hand, if someone happens to land on a spam site and ends up clicking an ad because it catches their eye and interests them, then that’s EXACTLY what the advertiser’s want — interested, motivated clickers. Now, when these sites are coupled with click fraud, it’s an entirely different story (and maybe they usually are, I don’t know). Don’t get me wrong, I’m just a guy with a totally unautomated, non-spammy site that would be VERY unhappy if AdSense went the way of the dodo. But I think all the doom and gloom predictions might be a bit overblown.
What a load of shit.
This is nothing but encouragement for sploggers. “Build” a website just to put adsense on it and make money? Stealing other people’s work? This shit might work for some assholes, but if all people with blogs were merely out to make a quick buck with adsense, I’d avoid blogs like the plague.
“After all, who clicks links when they inadvertently land on a spam site?”
Well, if nobody clicked the ads then the SEO spammers would not make any revenues and they’d stop building sites like that. Thus, it’s reasonable to conclude that someone is clicking the ads. Whether it’s a click shop in India, or people not as savvy as the ones reading the Blog Herald, the end result is the nice checks in the mail from Google to the SEO spammers.