Today I have been thinking about blog monetization. Over on my blog I wrote about if blogging is a good way to make money, here I would like to talk about the real trick to earning money from blogging.
The secret to earning money from blogs might seem strange to you but I am confident others who have achieved some measure of success would agree with me. What separates the winners from those who struggle?
With monetized blogging the secret to success is to invest your energy not in the monetization, but in your audience. Your audience is the entirety of your long term success.
Yes, through search engine tricks and spam you can make some money without considering your reader, but that is short lived. Focus in your audiences interests and needs, then tweak your monetization methods with your reader in mind. It might mean overlooking some income methods, and “leaving money on the table”, but your subscribers experience is paramount.
Only happy readers come back and recommend your blog to others.
If you keep building and serving a loyal audience top of mind, your readers will reward you will repeat visits, referrals and a growing blog asset. That folks is the best investment you can make.