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Weblogs Inc/ Gawker/ Federated Media discussing blog directory for advertisers

Weblogs Inc/ Gawker/ Federated Media discussing blog directory for advertisers

Jason Calcanais of Weblogs Inc., Nick Denton of Gawker Media and John Battelle’s Federated Media have been discussing the creation of a blog directory for advertisers, according to a post by Calacanis.

In it, he discusses the need to supplant services such as BlogAds in providing more detailed information on blog traffic to advertisers.

More details on the post.

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