Mobile technology has grown rapidly over the last few years. Today, 94% of the US population has a smartphone. That’s a big number, especially when you consider that only 73% of US citizens have access to a home computer. In 2017, those numbers are predicted to get even farther apart.
Bloggers who choose to invest in mobile technology, even if it’s a small investment, will see the benefits. In fact, this year is predicted to be the year that we see a significant number of bloggers, large and small, make the shift to a focus on mobile.
If you want your blog to stay on the top of your readers’ list for information, now is the time to move into mobile. Just like you create a blog with WordPress, with the help of an app maker, you can create an app for your blog without coding.
If you’ve already made the initial investment of your time and energy on your blog, then taking advantage of these trends will help you attract and keep more readers than ever.
Top Mobile Technology Trends for Bloggers
Mobile Cannot Be Ignored
Smartphones and other mobile devices offer internet access to 75% of the world population, and many of those people have no access to a home computer. In late 2016, mobile browsers accounted for more web page views than desktops for the first time. That gap isn’t going to get smaller as the number of people choosing to surf the web from a mobile device rather than from a home PC is increasing at a rapid pace.
What does this mean for your blog? You need to make sure that your website translates well when viewed on a number of devices. Beyond just having your website size correctly you need to make sure all of the menus still display correctly so that your readers can navigate your blog for advice.
Remember, your blog helps to portray you as an industry expert. When people come seeking your advice, they need to be able to navigate through your articles. Just because your homepage looks stellar doesn’t mean that your articles do.
Apps Will Become Must-Haves
Integrating your blog with existing apps is just as important as having your own. In fact, when readers are looking for advice or tips, they are likely to start their search in an app. If your blog isn’t listed in that app, you may have just lost the potential to increase traffic.
On the flipside, having your blog listed in as many relevant and accessible locations as possible can give you an edge.
Beyond listing your blog in some of your favorite apps and directories, having your own branded app is the next step to full mobile integration and key to unlocking the power of every other trend on this list.
By the end of the year, many bloggers will have built an app or be in the process of developing one. If you want to stay ahead of the curve, your blog needs an app. Feature rich apps can be built using one the top app makers.
Tailor Your Content to Your Followers
The ability to collect large amounts of data about your readers will give your blog a traffic advantage. With an app, you can determine which blogs are most effective at enticing specific groups of followers. If you know who is coming to read what you have to say, you can begin to tailor your writing to meet the needs of your audience.
Connecting Will be Easier Than Ever
Convenience is a major part of mobile technology’s appeal. Wherever a potential reader happens to be, they can look up whatever topic they’d like to learn about. That works in reverse, too. Location-based services (LBS) allow you to send specific blogs to readers within a particular radius or area. If you combine that with AI, you can send a great topic to any nearby reader who has your app installed.
For example, food bloggers can send out a story just before lunch time detailing the daily specials about a restaurant they just reviewed. Specialty shops can send reminders about upcoming holidays coupled with how to articles.
Mobile Security Will Be a Key Issue
You want your app to be as secure as possible. Make sure to keep your app updated and patched whenever a new vulnerability is found. The data you collect makes your marketing efforts more efficient and increases convenience for your readers. Keeping that data safe, as your readers expect you too, is a big responsibility. There are some ways to minimize the risk your readers face if you do experience a breach and keeping abreast of those methods will help safeguard your blog as well as your clients’ trust.
When a reader chooses to download and install your app over another blogger’s, you have to earn their trust. If you can’t, you’ll lose them to a swift uninstall. To build trust, you have to prove how valuable you are.
Topics Must Be Valuable
Nowadays there are enough blogs with apps and mobile-friendly websites to offer a decent selection for nearly every niche. Need to learn how to make the perfect holiday dinner? You have a few hundred blogs to choose from. Need to find a new accounting solution? A few dozen options as well.
The question is – how do you make a potential reader choose your blog and your app? You have to provide valuable information. No clickbait. The information you pass on to your readers can’t be recycled articles from your competitors’ blogs.
You need to have unique content that attracts readers.
Mobile Will Grow Your Following
If implemented correctly, having a mobile-friendly blog as well as a functioning mobile app has the potential to reduce your costs and increase your income in a number of ways.
First and foremost you should know that the services that cater to app creation and maintenance are becoming more and more affordable. Now even the smallest blogger can create and launch an app using an app-building platform without maxing out their budget.
These days an app with features like push notes, social media integration, and chat walls allow your readers to share your blogs through several different channels easily.
Now Is the Time to Invest in Mobile Marketing
Every blog could incorporate each of these trends in one way or another. These aren’t things that are going to become any less valuable as time goes on, but they are more valuable now as they have just recently become possible on a broad scale. If you have ambitious plans for your blog, this is something you can take advantage of to enhance the traffic to your site. 2017 is the year you should implement a mobile strategy.
This post was written by Andrew Gazdecki, founder and CEO of Bizness Apps — making mobile apps affordable and simple for small businesses. We’re a do-it- yourself iPhone, iPad, Android & HTML5 app platform that allows any small business to simultaneously create, edit, and manage mobile apps without any programming knowledge needed. Think of us as “WordPress for mobile app creation.” Many of our customers are mobile app resellers — marketing or design agencies that use our platform to cost effectively build mobile apps for small business clients.